Daily Posts Matter
I am writing today because I want to start the chain of daily posts. Some will be good, thoughtful, and worthwhile. Others will be shit.
Read MoreAthletic Greens – Marketing Process
Marketing and process are words seldom written together. Athletic Greens
Read MoreWhy the 5 rules every cook should know are selling rules, too.
As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions like…
Read MoreHow a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience
The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How…
Read MoreFive Marketing Strategies You Can Learn From the Music of The Beatles
Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it
Read MoreMusings of a year of Content Marketing, Podcasting and Growth – Goodbye 2017 and Hello 2018!
Creating a 2017 review of content marketing and 2018 aspirations story is difficult and risky. It
Read MoreMy Three Words That Will Make 2018 Successful – #my3words
My three words that will make 2018 successful is a campaign started by my 2017 business hero, Chris Brogan. In fairness to Chris, he calls his goal setting method, My 3 Words. I added the “That will make 2018 Successful” part. I hope he’s good with that. Keeping things simple is a challenge for me.…
Read MoreHow I Posted a New Facebook Profile Picture and Embarrassed Myself…
Embarrassing my kids by my actions is an activity I’ve enjoyed for many years. Not intentionally, it just happens as a father. At least, to me. Yesterday, though, embarrassing myself on Facebook by updating my profile and cover photos was a new experience for me. I think my idea was okay. It just so many…
Read MoreHere’s What Happened When I Got an Invite to Dinner With Marc Benioff – CEO of Salesforce
When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the platform and tell anyone who will listen why. As a result, I was invited to…
Read MoreFive Critical Learnings From Doing a Marketing Bootcamp
Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience were a mix of ophthalmologists and optometrists. Conducting a Marketing Bootcamp is a lot of…
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