Service
Will Private Equity’s Bull-Rush Into Ophthalmology Drive Growth?
Will private equity
Read More9 Selling Truths I’d Teach My Younger Self
My hair is now gray, and these are the 9 selling truths I’d teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I’d starve. Gratefully, I now have lots of wins and losses under my belt, and I’m still…
Read More3 Reasons the Price Discounts You Agree to are Killing Your Business
How is offering the price discount your customer is asking for killing your business? This article is about three important ways the discounts you’re offering are affecting your company! Your value is not consistent with the price No way, you say? Yes, it
Read MoreFive Critical Selling Strategies You Can Learn From Blowing Snow
[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text] Blowing snow is something we’re used to in Minnesota. You can learn
Read MoreWill Millennials, LASIK and Cataract Surgery Technology Influence Ophthalmology?
Seven trends may provide the answer to the question, “Will Millennials, LASIK and Cataract surgery technology influence Ophthalmology?” These emerging beliefs, commercial strategies and technologies portend an environment rich with opportunity for those who adapt and frustrating for those who do not. Millennials – Providers and Patients Four millennial children in my family make me…
Read More5 Steps to Help a Sales Rep be an Effective Executive Within an Enterprise
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Read MoreWhat a Difference Seven Years Makes
Seven years ago today was a hard day for me. I wrote about the 10 Things I Learned When I was Knocked From My White Horse 18 months ago in an article published by the Success Blog. This story was shared more than 25,000 times on Facebook and from this I infer I’m not alone…
Read MoreThe Duality of Sales Reps
[headline style=”1″ align=”center” headline_tag=”h1″] Sales Reps Must Think Like Innovators to Sell to Innovators [/headline] The first edition of “The
Read MoreWhat’s Your Attribution Method?
The folks at Opticall recently published their Medical Marketing Outlook for 2016. Reading through the article offers many interesting insights into what is happening in the elective medical procedure market. What comes to mind for me is attribution. Last Fall, I attended the Ad-Tech meeting in New York City. Ad-Tech is where the movers-and-shakers of…
Read MoreFive Reasons You Should Stay at a Ritz-Carlton Once a Year
The first time I stayed in a Ritz-Carlton was in April of 1991 in St. Louis, Missouri. I went there for a work meeting and before that I had never heard of such a place. Growing up in Minnesota, we didn’t have any in our city. Amazingly, we still don’t. In May of 2005, I…
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