Book Review of Marketing 4-0 by Philip Kotler et al.

By Joel | April 4, 2017 |

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one!

The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Power is shifting to the connected customer and decisions are influenced more by the

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2 Comments

  1. Francesco on October 19, 2017 at 8:07 pm

    Hi, I have found the book very interesting. I suggest marketers to read it

    Reply
  2. Manuel on November 16, 2017 at 8:31 am

    Hi, in this Book you have a lot of new and interesting information for Marketeers to adapt to a new era.

    This resume is very useful.
    Thank You Joel Gaslin

    Reply

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