Book Review of Marketing 4-0 by Philip Kotler et al.

Marketing 4.0 Book

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one!

The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Power is shifting to the connected customer and decisions are influenced more by the

2 Comments on “Book Review of Marketing 4-0 by Philip Kotler et al.”

  1. Hi, in this Book you have a lot of new and interesting information for Marketeers to adapt to a new era.

    This resume is very useful.
    Thank You Joel Gaslin

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