Book Review of Marketing 4-0 by Philip Kotler et al.
Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one!
The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Hi, I have found the book very interesting. I suggest marketers to read it
Hi, in this Book you have a lot of new and interesting information for Marketeers to adapt to a new era.
This resume is very useful.
Thank You Joel Gaslin