[cs_content][cs_section bg_image=”https://joelgaslin.com/wp-content/uploads/2017/07/Marketing-Site-Header.jpg” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 100px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text class=”cs-ta-center” style=”Font-size: 60px;color: transparent;”]Marketing Strategy[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(216, 45%, 53%);”]Marketing Strategy, Content Development, Planning, Attribution, Metrics, Artificial Intelligence, Observations and Occasional Rants[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text style=”font-size: 20px;”]My career in marketing began as a young man. I didn’t know it at the time because I took a job in sales, not marketing. Or, so I thought. As a guy with a degree in Biochemistry, I had to self-learn that selling is a channel of marketing.

It’s funny, though. As I think back on my life, I was always in marketing. Exploring new ideas and influencing others to see what I see is part of my personality. Sometimes, to a fault…

I was not the kid who had the Kool-aid stand, or sold stuff door-to-door. Conceiving, building and iterating new ways to do just about anything is what makes my motor run. Also, I am always the guy to take the first bite, an awkward step or speak-up. Being like this doesn’t always end well for me.

This page on the site is all about marketing. It’s a field I love, it humbles me how fast it changes and I believe it is a noble pursuit. Here I will curate marketing content, add links to interesting new marketing strategies and tactics and comment on what’s working and not working in this fascinating field.

If you’d like to receive an email when this page is updated, I am honored if you will enter your name and email in the form below. Have no fear, there will be no SPAM because I don’t like that either.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” class=”cs-ta-left” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”]

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