The Hunch Book Will Help You Take Action and Reach Your Next Goal

Hunch Book by Bernadette Jiwa

Have you ever had a feeling a book was going to be good just from the title? You know, pardon the pun, sort of a hunch that the content of the book was what you needed to read? Right now, at the perfect time? Hunch by Bernadette Jiwa is that way for me. I first heard about it from the daily blog post I receive from Seth Godin and was intrigued by the title because I believe in hunches. I ordered the book from Amazon using my trusty Amazon App with a Prime membership so it was easy and fast. … Read More

Book Review of Marketing 4-0 by Philip Kotler et al.

Marketing 4.0 Book

Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh and timely. If you only read one marketing bookin 2017, make it this one! The authors are: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Power is shifting to the connected customer and decisions are influenced more by the

Superhero Sales Rep – 5 ways you are saving the business world one deal at a time!

Superhero Sales Reps

Superhero status is what everyone strives for, right? How do you reach the rank of superhero sales rep when day-after-day you read about the demise of the profession? Many sales reps assume the role of superhero, their companies depend on them to save the business world and they do it in the humble anonymity of making calls. In person or on the phone. Here are five ways a superhero sales rep achieves immortality. Or doesn’t. From the Outside, You Look Like an Average Person Like Clark Kent before he hops into the phone booth, changes state and comes out Superman, … Read More

How I Failed in the Math Business – Part 2

IPMG Software Logo

Failing in the math business was a long, slow event for me. When I left off part one of my story about how I failed in the math business, my friendly banker had seized my assets that were intended for me to support my family. It was terrifying, probably illegal and I can’t blame the bank for what they did. It’s funny how things work. When I began my “all-in” year in the math business, I told myself that if I hadn’t reached a certain point by August of 2010, I’d go back into the medical device business where I’d … Read More

5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology

Sightpath Creative Ophthalmology Agency

When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers grow their businesses?”

The Inevitable by Kevin Kelly – Understanding the Twelve Technological Forces That Will Shape Our Future

The-Inevitable-Kevin-Kelly-Book

The Inevitable is an extremely enjoyable book. Kevin Kelly is a Futurist with an amazing ability to convey his visions of both what is coming and what is possible. The twelve forces Kelly writes about are: Becoming Everything requires energy and order to maintain itself. The more complex the gear, the more attention it will require. In addition, there is a constant assault on the digital landscape in the form of continuous digital upgrades. It’s an upgrade arms race. Technology is changing so fast that we are all newbies. Forever. You can’t keep up. This leads to a constant state … Read More