5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology

By Joel | March 23, 2017 |
Sightpath Creative Ophthalmology Agency

When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers…

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6 Critical Reasons Sales Reps Must Understand Market Segmentation

By Joel | March 19, 2017 |
Market-Segmentation

If you want to succeed as a sales representative today, understanding market segmentation is critical. Well-run Sales and Marketing teams now work closely together, and their ability to collaborate creates new opportunities. Proper market segmentation work is foundational to good corporate and territory-level planning. Understand Your Market and How it Works Think of your market…

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