Posts Tagged ‘Marketing’
How a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience
The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How…
Read MoreHow Avagard Dented the Medical Device Rep World
On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard
Read MoreSuperhero Sales Rep – 5 ways you are saving the business world one deal at a time!
Superhero status is what everyone strives for, right? How do you reach the rank of superhero sales rep when day-after-day you read about the demise of the profession? Many sales reps assume the role of superhero, their companies depend on them to save the business world and they do it in the humble anonymity of…
Read More5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology
When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers…
Read More6 Critical Reasons Sales Reps Must Understand Market Segmentation
If you want to succeed as a sales representative today, understanding market segmentation is critical. Well-run Sales and Marketing teams now work closely together, and their ability to collaborate creates new opportunities. Proper market segmentation work is foundational to good corporate and territory-level planning. Understand Your Market and How it Works Think of your market…
Read More9 Selling Truths I’d Teach My Younger Self
My hair is now gray, and these are the 9 selling truths I’d teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I’d starve. Gratefully, I now have lots of wins and losses under my belt, and I’m still…
Read MoreSelf Assessment for Crushing Your 2016 Sales Goals the Rest of the Year!
[cs_content][cs_section bg_image=”https://joelgaslin.com/wp-content/uploads/2016/06/Blog-post-06-16-16.png” parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” class=”cs-ta-center”]You Can Still Crush Your 2016 Sales Goals![/x_custom_headline][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsla(0, 1%, 90%, 0.33)” parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h3″…
Read More5 Steps to Help a Sales Rep be an Effective Executive Within an Enterprise
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Read MoreThe Duality of Sales Reps
[headline style=”1″ align=”center” headline_tag=”h1″] Sales Reps Must Think Like Innovators to Sell to Innovators [/headline] The first edition of “The
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